Growth Monster | Engineering vs Gambling
Core 5 Growth Consultancy

Stop Gambling With Your Growth.
Start Engineering It.

A 112-Day Protocol to install Data-Driven Systems, Qualified Lead Gen, and Predictable Sales. We build the Core 5 ecosystem with you.

View The Protocol

From the desk of Joshua van Veen (Growth Monster's Founder)

Re: Why "Hustle Culture" is the enemy of sustainable growth.

Dear Ambitious Entrepreneur,

If you are reading this, you have likely already achieved what most people only dream of. You have started. You have sold. You have built a vehicle—a service or high ticket product based business , a trade, an agency, a consultancy, or a coaching practice.

But if we are being honest, you probably feel less like the "Captain of the Ship" and more like the guy shoveling coal into the furnace.

There is a pervasive lie in modern business culture. It’s the lie of "The Hustle."

We are told that if we want to grow, we must grind harder. Wake up earlier. Send more cold DMs. Post more content. Force the result.

But after years of working with high-level service providers, I can tell you what "The Hustle" actually produces:

Burnout. Churn. And Fragility.

You are running your business on Vibes, Adrenaline, and Hope. You are walking into the casino of business every morning, putting your time and capital on "Red," and praying the algorithm gods smile on you today.

You are gambling. And in business, as in nature, systems that rely on constant, brute-force energy input eventually collapse.

The "Marketplace Parables"

I don't need to tell you about my clients to prove this. Look around you. We see the same tragedies playing out every day.

1. The "Launch Junkie" (Course Creators & Coaches)

They make $50k in a week during a launch. Then, silence. For the next three months, they are paralyzed by anxiety because they have no "Evergreen" lead generation.
The Data: Harvard Business Review notes that it costs 5 to 25 times more to acquire a new customer than to retain an existing one.

2. The "Bottlenecked Broker" (Real Estate & Professionals)

The high-performing Agent. They are charismatic. They close deals. But they can’t scale because they are the business. They are manually texting leads at 9:00 PM on a Friday.
The Data: A study by InsideSales.com showed that 35-50% of sales go to the vendor that responds first. The Broker loses deals simply because they were eating dinner.

3. The "Churn & Burn" Agency

Great at getting clients, terrible at keeping them. They land a client, but the onboarding is messy. The client leaves after 90 days. The agency owner is running at sprint speed just to stay in the same place.
The Data: A 5% increase in customer retention produces more than a 25% increase in profit (Bain & Company). You can't retain clients with vibes; you retain them with systems.

4. The "Hard Yakka" Tradie

They are on the tools from 6am to 6pm. They think 'more hours = more money.' But they are churning through low-value admin tasks instead of high-value business development. They are exhausted and capped.
The Data: The Pareto Principle (80/20 Rule) dictates that 80% of your revenue comes from 20% of your activities. If you aren't using automation to handle the bottom 80%, you are gambling your health for pennies.

The Engineering Advantage

You might be asking: "Why partner with Growth Monster?"

We are not a "Gurus" who got lucky with one Facebook ad. Our approach is built on multidisciplinary experience that values precision, safety, and action (we can't gamble with growth if it truly is important).

Engineered Business Structures: You get business systems built on proven economic principles, not guesswork. Growth Monster ensures your operation is structurally sound and designed for scale, removing the fragility that comes from "winging it."

Psychological Clarity & Performance: You get a partner who understands the psychology of high performance. We help you dismantle the anxiety, stress, and "head trash" that bottlenecks leadership, allowing you to operate with a clear mind and steady hand.

Resilient Ecosystem Design: You get systems designed like natural ecosystems—self-sustaining and resilient to market shocks. We stop you from "farming a desert" (constant hustle) and help you build a forest (compound growth), ensuring your business becomes an asset that serves you long-term.

Real-World Leadership Strategy: You get practical, battle-tested leadership advice. Having navigated the realities of hiring, firing, and team management, Growth Monster provides the tools to build a high-performance culture that executes without you needing to micromanage.

Mathematical Marketing Precision: You get marketing strategies based on data velocity and financial metrics, not "creative flair." We read the numbers to pinpoint exactly where money is leaking, giving you the certainty that your marketing budget is an investment, not a gamble.

High-Stakes Risk Management: You get the rigour of high-stakes safety protocols applied to your capital. We treat your business with the same precision required in life-critical environments, ensuring risks are calculated, safety is paramount, and execution is flawless.

Decisive Action & Momentum: You get a partner who isn't afraid to ask the hard questions. Growth Monster cuts through the noise to help you take data driven action, having on the spot decisiveness, ensuring you maintain momentum and lead your market rather than reacting to it.

We combined these disciplines to create Growth Monster. We believe a business is a machine. You put $1 in (Strategy/Actions) and get $3 out (Revenue/Profit).

The Choice: Which Operator Are You?

The Gambler

Runs marketing campaigns based on "vibes." Doesn't know their Cost Per Client.

Thinks "sales" is just being charismatic and winging it in meetings.

Hires random employees, agencies and hopes for luck.

Result: Anxiety, Cash Flow Rollercoaster, Burnout.

The Engineer

Runs marketing campaigns based on KPI targets. Tracks pipeline velocity.

Uses scripts to make sales predictable. Builds automated systems to remove human error.

Result: Predictability, Scale, Sanity.

We Install The "Core 5" Framework

📊 Strategy
Data driven systems.
🎯 Lead Gen
Exclusive & qualified.
🤝 Sales
Right words at the right time.
Automation
Reduce error & time.
🧠 Leadership
Think like a Boss.

Choose Your Engineering Level

Offer 3: Foundation

Software & Portal

The Tools & The Training.

Less than $6/ day (Billed Annually)
Get The Foundation
  • Growth Monster Software: All-in-one CRM & Funnels (value $1,970).
  • Learning Hub: Full strategy library (value $1,970).
  • Support Portal: Get help, ask any questions ($5,500) value.
  • No Live Consulting
  • No Core 5 Build
Offer 2: Diagnostic

Strategy Session

Individual Growth Mapping.

Low 4-Figure/ session (One Time)
Inquire For Session
  • 90-Minute Intensive: 1-on-1 Meet Strategy (value $1,650.
  • System Audit: Identify bottlenecks (value $27,500).
  • Roadmap Creation: Map out Core 5 Growth (value $240,000).
  • Guarantee:Ongoing Implementation Support ($5,500) value.
  • No Commitment: Low risk entry point (value $9,900).
  • Software Not Included
🛡️

The "Growth In Writing" Guarantee

We don't believe in risk for the client. We believe in accountability for the engineer.

If you execute the '5 Core' systems—launch your marketing campaigns, follow the sales process, setup to automations, implement the CRM, and follow growth culture mindset—and you do not see measurable growth in revenue or profitabilty by the end of the 16 weeks...

We will train, consult and coach you for FREE until you do.

(Applies to all Offers, the 112-Day Growth Protocol Program, the Foundational Membership & the Growth Stratetgy Consulting Session)

Common Questions

What are the requirements to join the 112-Day Protocol?

To successfully engineer this machine, specific inputs are required:

1. Time Investment: You must commit 5-8 hours per week to focus specifically on working on your business, not just in it.
2. Ad Spend: Data requires fuel. You need a minimum advertising spend of $50-$100 per day. To achieve optimal data velocity, we recommend $200-$300 per day.
3. Human Capital: You cannot scale alone. You must already have a team or be willing to recruit one to handle the increased lead volume.

What happens after the 16-week Protocol?

You graduate. You own the system. You keep the Software, Learning Hub, Support Portal access for a full year (renews annually at less than $6/day, special rate). If you want continued coaching, you can book individual consulting sessions or renew for another 16-week growth protocol cycle.

Why is "Mindset/Leadership" included in the 112-Day Growth Protocol Offer

Because systems break if the leader breaks. To scale revenue, you must scale your thinking. We dedicate time to "Thinking and Acting like a Boss" so you stop self-sabotaging your growth.

What is the "Core 5"?

It is our proprietary engineering framework: Strategy, Marketing, Sales, Process Automation, and Leadership. We believe you need all 5 working in sync to create a predictable revenue engine and a true business of value. One you would actually want to buy. I real investment, a money making machine.

© Growth Monster.

Data doesn't lie. People do. Trust the data.